Wrangler FW17 | Celebrating 70 Years of Iconic Wrangler

Wrangler FW17: Celebrating 70 Years of Iconic Wrangler

7 decades of producing perennial fashion, 7 decades of catering to the wandering spirits. If you think that we already bid good bye to the retro looks decades ago, you’re wrong! This year marks the 70^th year of Wrangler and I was definitely in awe when I saw their anniversary collection as it took the 1970s by storm with their iconic, revolutionary denim and authentic retro looks. This is, indeed, nostalgia at its very best.

Wrangler was the definitive denim brand for teenagers back in this style-setting decade; so the anniversary collection has been artfully inspired by the brand’s notable archive finds-- reinventing the most popular ‘70s styles for today’s young spirits with a passion for life and all of its adventures.

With its retro feels, Wrangler has come up with a rainbow logo-- a symbol of confidence, exuberance, and freedom, traits that are intrinsic to Wrangler’s brand’s persona. In this collection, trademark Wrangler basics are back and are better than ever. The label has tapped into the editorial ‘70s imagery for inspiration and has re-launched the vintage Kabel font logo. It also includes bold, colourful tees that feature variations of the iconic ‘70s Wrangler rainbow, and signature staples in vibrant hues with the iconic retro seventies cuts. I can definitely sense new fashion statement and trend coming its way with their new collection. The next thing you’ll see on your Instagram feed is a new pair of denim flared jeans with statement logo tees!

As we explore the collection, we rediscovered the different fits of jeans and other bottom wears both for men and women. There are the regular and tapered fits for men, and retro straight silhouettes, seventies flares, and pin-up shorts for women. The ‘70s collection denim comes in authentic stone washes and brighter shades of blue. And to complement this, the ‘70s Wrangler rainbow is printed on tees and sweatshirts. Even the hems are given a new burst of life with a fun rainbow or golden selvedge.

In addition, the memorable milestone that is its birthday, is celebrated with a premium collection for men that pay homage to the iconic brand designs and silhouettes.

Wrangler continues to be renowned and praised for being inspiring, progressive and always in tune with the ever-changing needs of its fashion-forward customers.

About Wrangler

Wrangler has been creating stylish, well-made denim since 1947. Our belief has always been that clothing should be designed to fit the needs of the people wearing it. That's why we embarked on a quest more than 70 years ago to create the best jeans, jackets, and shirts for the free-spirits. While our products have evolved for today's denim lovers, our commitment to innovation, expert craftsmanship, original style, and the American spirit remains the same.

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